Archive for the ‘Fortified (Port, Sherry, Marsala, Ice Wine)’ Category

FLASH! How to buy great wine at cheap, Cheap, CHEAP! Recharacterization

Friday, September 30th, 2011

Wine Re-characterization – What is it & Why do I care?

Psst!  Wanna buy some great wine at a HUGE discount?  This can be the REAL DEAL!

Now is the time to visit the wine shops!  This includes your local wine shop and liquidators such as BevMo and trader Joe’s!

The reason is that wonderfully magic thing wine makers do . . . Re-Characterization!

Every year at this time wineries run into TROUBLE!  They have too much wine!  The new grapes are crushed and fermented and the wine is going into storage (aging).  HOWEVER, they likely too much have wine from last year!  Every year there is tax due on wine in storage and the storage costs money!

Some of the wine is mediocre or even bad and some of it is GREAT and everything in between.  The winery generally does what is called RE-CLASSIFICATION . . . a fancy word for SELL CHEAP!  Some of it goes to brokers who bottle it as a weird label (2 Buck Chuck, Benefactor, etc.).

Another is they aging barrels and tanks . . . the bottom and top have grape debris and taste slightly different.  Most wineries bottle it and sell it with strange label.  I remember one major winery selling it for under $3 and it was WONDERFUL

Go to look for the small run bottles over the next month . . . and enjoy!

Cheers, Willy

Life is good.